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Position Details & Responsibilities

A growing equipment manufacturer is seeking an experienced Regional Sales Representative based in the Dallas–Fort Worth, Houston, or San Antonio metropolitan areas to manage and develop a sales territory. This individual will be responsible for driving revenue growth, expanding the customer base, and building strong relationships with equipment rental companies and other industry customers.

The ideal candidate has a proven background in equipment rental sales, strong new business development skills, and the ability to independently manage a large geographic territory. This is a field-based opportunity for a motivated sales professional who enjoys prospecting, developing customer relationships, and closing deals.

For additional information about this position, please contact BethAnn Hnat at Herk and Associates.

BHnat@herkandassociates.com  

Responsibilities

• Develop and execute a territory sales strategy to achieve revenue and growth objectives.
• Prospect for new customers and identify opportunities within the equipment rental and construction markets.
• Build and maintain strong relationships with rental companies, equipment dealers, and other customers throughout the region.
• Conduct customer visits, product demonstrations, and presentations to promote equipment solutions.
• Prepare quotes, negotiate pricing and terms, and manage the sales process through order fulfillment.
• Provide product recommendations and coordinate with internal teams to support customer needs.
• Monitor market trends, competitive activity, and customer opportunities to identify areas for growth.
• Maintain accurate CRM records, sales forecasts, and pipeline activity.
• Collaborate with inside sales, service, and product support teams to ensure customer satisfaction.
• Travel throughout the assigned territory, including 60–70% overnight travel.

Qualifications

• Previous equipment rental sales experience REQUIRED.
• Must reside in the Greater Dallas–Fort Worth, Greater Houston, or Greater San Antonio metropolitan area.
• Strong understanding of the construction equipment and rental industry.
• Proven ability to prospect, develop new business, and achieve sales goals.
• Experience managing a geographic sales territory and building long-term customer relationships.
• Strong communication, negotiation, presentation, and relationship-building skills.
• Ability to identify customer needs and recommend appropriate equipment solutions.
• Experience using CRM systems such as Salesforce, HubSpot, or similar platforms.
• Self-motivated, results-driven, and comfortable working independently.
• Willingness to travel 60–70% overnight throughout the assigned two-state territory.