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Position Details & Responsibilities

A growing North American manufacturer of specialized equipment is seeking an experienced Director of Sales to lead and expand its sales organization across the United States. This leadership position offers the opportunity to build scalable sales processes, develop high-performing teams, and drive significant market growth while helping shape the future direction of a rapidly expanding equipment manufacturer.

This role is ideal for a strategic sales leader with experience in the heavy equipment, road construction, paving, or municipal equipment industries who enjoys building organizations, developing people, and growing market share. The Sales Director will oversee regional sales leadership, outside sales representatives, inside sales, and work closely with marketing and executive leadership to execute a long-term growth strategy.

**Candidates may reside anywhere in the United States, provided they are located near a major airport.**

Responsibilities

• Develop and execute the company's national sales strategy to drive revenue growth, increase market share, and achieve long-term business objectives
• Lead, mentor, and develop regional sales managers, outside sales representatives, and inside sales personnel while fostering a high-performance sales culture
• Build scalable sales processes, performance metrics, and accountability systems that support continued organizational growth
• Partner with executive leadership to establish annual sales goals, budgets, forecasting, and strategic initiatives
• Expand business with paving contractors, road construction companies, municipalities, airport authorities, industrial facilities, infrastructure contractors, and dealer partners
• Identify new market opportunities, customer segments, and distribution strategies to accelerate business growth
• Coach the sales team on prospecting strategies, customer engagement, product demonstrations, and closing opportunities
• Collaborate with marketing to strengthen brand awareness, lead generation campaigns, and product positioning
• Support the continued development of inside sales programs and leverage AI-driven technologies to improve lead generation and sales efficiency
• Analyze market trends, competitive activity, customer feedback, and sales performance to identify opportunities for continuous improvement
• Work closely with product management, engineering, customer support, and service teams to ensure exceptional customer satisfaction and long-term customer retention
• Maintain strong relationships with key customers, dealer partners, municipalities, and strategic accounts
• Represent the company at industry trade shows, customer events, and executive meetings throughout North America

For more information on this position or the full job description, please contact Shawn Ramirez at Herk & Associates:

ShawnR@herkandassociates.com 

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or a related field preferred
• Minimum of 10 years of progressive sales leadership experience within the heavy equipment, construction equipment, road construction, municipal equipment, vocational truck, or related industries
• Proven experience leading and developing multi-level sales organizations across large geographic territories
• Strong understanding of equipment distribution, direct sales, dealer networks, and contractor sales channels
• Experience selling into paving contractors, municipalities, infrastructure contractors, public works departments, or similar customer segments is highly preferred
• Demonstrated success building market share, developing sales teams, and implementing strategic growth initiatives
• Strong leadership, coaching, and organizational development skills
• Experience utilizing CRM platforms, sales analytics, forecasting tools, and performance reporting
• Excellent communication, negotiation, and executive presentation skills
• Entrepreneurial mindset with the ability to build new processes while supporting a rapidly growing organization
• Experience collaborating with marketing, product management, and customer support teams to improve customer acquisition and retention
• International sales leadership experience is a plus
• Willingness to travel as needed for sales meetings, customer visits, trade shows, and team development