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Position Details & Responsibilities

A growing heavy equipment organization is seeking a Vice President of Sales to lead and revitalize sales performance across a multi-state region in the Northeast. This executive-level role will oversee a network of locations and sales teams, with a strong focus on improving structure, communication, and overall sales execution.

Candidates must have heavy equipment experience and experience working in a dealership environment at the leadership level.

This is a high-impact leadership opportunity for someone who understands dealership operations, thrives in building and scaling sales teams, and can drive accountability and results across a complex organization.

Responsibilities

• Lead and oversee all sales operations across multiple locations within the assigned region
• Develop and execute strategic sales plans to drive revenue growth and improve market performance
• Provide leadership, coaching, and mentorship to sales leaders and general managers
• Establish structure, accountability, and improved communication across the sales organization
• Evaluate and optimize compensation plans, sales processes, and performance metrics
• Partner with executive leadership to align sales strategy with overall business objectives
• Monitor performance across teams, ensuring targets and profitability goals are met
• Support general managers in managing P&L and driving sales performance at the branch level
• Build a high-performance culture focused on accountability, development, and results
• Identify gaps, implement improvements, and drive continuous optimization across the organization

For more information on this position or the full job description, please contact BG Aguirre at Herk & Associates:

BGAguirre@herkandassociates.com 

Qualifications

• Proven experience in senior sales leadership within the heavy equipment or dealership environment required
• Experience building, developing, and leading sales teams across multiple locations
• Strong understanding of dealership operations, including P&L responsibility and sales structure
• Ability to lead through influence as a “coach and mentor,” not just a directive leader
• Experience managing leaders (sales managers/general managers) and large teams indirectly
• Strong communication, organizational, and leadership skills
• Strategic thinker with the ability to execute and drive change
• Bachelor’s degree preferred; equivalent experience considered