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Position Details & Responsibilities

A growing equipment organization is seeking a National Sales Manager based in the Chicago, Illinois area to drive expansion through dealer development and direct equipment sales. This role is a key part of the company’s growth strategy, focused on building a strong dealer network while supporting equipment sales across a defined territory.

This is a highly entrepreneurial, relationship-driven role ideal for someone who enjoys building partnerships from the ground up and helping others succeed in a competitive equipment market.

Responsibilities

• Identify, recruit, and onboard new equipment dealers across targeted markets
• Build and execute strategies to develop a strong national dealer network
• Prospect and engage potential dealer partners, including independent dealers and service providers
• Evaluate dealer opportunities based on market coverage, capabilities, and long-term potential
• Guide new dealers through onboarding, training, and initial business setup
• Support dealer success through coaching, performance tracking, and ongoing relationship management
• Collaborate with internal teams to ensure dealers have the tools, support, and resources to succeed
• Drive equipment sales directly within an assigned territory using a consultative sales approach
• Manage the full sales cycle, including needs analysis, presentations, proposals, and post-sale support
• Attend trade shows, customer events, and industry functions to build pipeline and brand presence
• Maintain CRM activity, track pipeline progress, and report on performance metrics

For more information on this position, please contact Amy Bighorse at Herk & Associates:

AmyB@herkandassociates.com 

Qualifications

• Experience in heavy equipment sales, dealer development, or channel sales
• Willingness to travel up to 80% regularly to support dealers and customers
• Strong understanding of dealership operations, including sales and service functions
• Proven ability to build relationships and develop new business opportunities
• Self-motivated with an entrepreneurial mindset and ability to work independently
• Excellent communication, presentation, and negotiation skills
• Comfortable managing a large territory and balancing multiple priorities
• Proficiency with CRM systems and data-driven sales processes
• Mechanical aptitude or comfort working with equipment preferred