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Position Details & Responsibilities

A growing equipment organization is seeking an Equipment Consultant to develop a new territory across Western Wisconsin. This role is focused on building a book of business from the ground up, identifying new opportunities, and driving market expansion through a consultative, field-based sales approach.

This is a high-impact role ideal for a driven, entrepreneurial sales professional who thrives on creating opportunities, establishing relationships, and growing a territory from scratch.

Responsibilities

• Build and execute a territory growth plan to establish market presence and drive revenue
• Prospect and develop new business across municipalities, contractors, and private organizations
• Identify and pursue opportunities to expand market share in an underdeveloped region
• Build strong, long-term customer relationships through consistent field engagement
• Guide customers through the full sales cycle, including needs analysis, proposals, and post-sale support
• Present and demonstrate equipment solutions in both indoor and outdoor environments
• Utilize consultative selling techniques to position products and differentiate from competitors
• Maintain and manage all sales activity, pipeline, and customer interactions within CRM systems
• Collaborate with internal teams to support territory development and customer success
• Stay informed on market trends, customer needs, and competitive activity

For more information on this position, please contact Amy Bighorse at Herk & Associates:

AmyB@herkandassociates.com 

Qualifications

• Prior outside sales experience required
• Strong business development and territory-building experience preferred
• Self-motivated with an entrepreneurial, “hunter” mentality
• Excellent communication, presentation, and relationship-building skills
• Ability to work independently and take ownership of a new territory
• Comfortable presenting in field environments, including job sites and outdoor settings
• Proficiency with CRM systems and Microsoft Office
• Bachelor’s degree preferred; equivalent experience considered