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Position Details & Responsibilities

A growing equipment organization is seeking an Equipment Consultant to develop and manage a sales territory in Western Michigan. This role is focused on building a book of business, identifying new opportunities, and delivering equipment solutions through a consultative sales approach.

This is a field-based, high-activity role ideal for a driven, self-motivated sales professional who enjoys owning a territory, working directly with customers, and growing their career in a dynamic environment.

Responsibilities

• Develop and execute territory business plans to drive sales growth and market share
• Identify and pursue new business opportunities while expanding existing accounts
• Build strong relationships with customers across municipalities, contractors, and private organizations
• Guide customers through the full sales cycle, including needs analysis, proposal development, and post-sale support
• Present and demonstrate equipment solutions in both indoor and outdoor environments
• Maintain ownership of key accounts and coordinate internal resources to deliver solutions
• Utilize consultative selling techniques to position equipment and differentiate from competitors
• Track sales activity, pipeline, and customer interactions within CRM systems
• Collaborate with internal teams to identify opportunities and support territory growth
• Stay informed on market trends, customer needs, and competitive landscape

For more information on this position, please contact Amy Bighorse at Herk & Associates:

AmyB@herkandassociates.com 

Qualifications

• Prior outside sales experience required
• Strong territory management and business development skills
• Self-motivated with a competitive, “go-getter” mentality
• Excellent communication, presentation, and relationship-building skills
• Ability to work independently while collaborating within a team environment
• Comfortable presenting in field environments, including job sites and outdoor settings
• Proficiency with CRM systems and Microsoft Office
• Bachelor’s degree preferred; equivalent experience considered

Additional Details

• Field-based role requiring regular travel throughout the assigned territory
• Opportunity to build and grow a book of business with a high level of autonomy
• Open to candidates with varying levels of experience who demonstrate strong drive and potential
• Ideal for individuals early in their career who are looking to grow into a high-performing sales role