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Position Details & Responsibilities

A leading equipment organization is seeking a Vice President of Rental to drive growth, operational performance, and overall strategy for its rental division in California. This executive role carries full P&L responsibility and oversees a multi-location, asset-intensive operation focused on expanding market share and maximizing fleet utilization.

Candidates must have a minimum of 10 years of current experience for a construction rental company

This is a high-impact leadership position for a proven rental executive who can scale operations, optimize assets, and lead high-performing teams in a dynamic, growth-focused environment.

Responsibilities

• Develop and execute multi-year growth strategies to increase revenue, market share, and profitability
• Lead full P&L management, including revenue performance, margins, operating expenses, and capital investment
• Drive fleet optimization strategies, including asset mix, utilization, and lifecycle management to maximize ROI
• Partner with sales and marketing teams to strengthen go-to-market strategy and grow key accounts
• Build, lead, and develop a high-performing leadership team across multiple locations
• Ensure operational excellence across all branches, including safety, compliance, and service delivery
• Identify opportunities for expansion, new markets, and service offerings
• Collaborate cross-functionally to align rental operations with broader organizational objectives
• Represent the organization with key customers, partners, and industry stakeholders

For more information on this position or the full job description, please contact Jessica Rowe at Herk & Associates:

JRowe@herkandassociates.com 

* * Please note that due to the tremendous response to this opportunity, our Executive Recruiter will review your information and reach out if it is determined that your skillset is a match to our client's requirements. * *

Qualifications

• 10+ years of senior leadership experience in equipment rental, heavy equipment, or related industries
• Minimum of 10 years of current experience for a construction rental company
• Proven success managing multi-location operations with full P&L responsibility
• Strong background in fleet management, asset utilization, and capital planning
• Demonstrated ability to drive revenue growth and operational efficiency
• Executive leadership presence with the ability to influence and align teams across the organization
• Strong financial, strategic, and operational acumen
• Bachelor’s degree preferred; equivalent experience considered