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Position Details & Responsibilities

Our client, an OEM in the heavy equipment industry, is seeking a Senior Market Research Analyst to support strategic decision-making through actionable insights on global market trends, customer needs, and competitive landscapes.

This is a remote role and will focus on aerial work products and mining equipment, collaborating closely with leadership and cross-functional teams to shape go-to-market strategies and drive business growth.

Key Responsibilities

• Lead market research projects focused on mining and aerial work equipment.
• Analyze industry trends, customer insights, and global market opportunities to inform strategic plans.
• Monitor competitor activity, including pricing, product launches, and innovation trends.
• Conduct and synthesize primary and secondary research into clear, actionable reports for leadership.
• Evaluate the impact of regulatory and geographic trends on product strategy.
• Collaborate with sales, product development, engineering, and marketing teams.
• Mentor junior team members and contribute to research best practices.

For more information on this position or the full job description, please contact Amie Bowman at Herk & Associates:

AmieB@herkandassociates.com 

Qualifications

• MBA or equivalent degree in Marketing, Business, Engineering, or related field (preferred).
• 4+ years of market research experience, ideally in construction, mining, or heavy equipment.
• Proficiency in data analysis and research tools (e.g., Excel, SPSS, R, Python, Qualtrics).
• Strong understanding of B2B industrial markets and value chains.
• Excellent communication and presentation skills.
• Experience presenting insights to executive leadership.
• Bilingual in Mandarin and English strongly preferred.
• Experience with CRM and BI platforms (e.g., Salesforce, Tableau, Power BI).
• Advanced statistical modeling and data visualization skills.