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Position Details & Responsibilities

Our client is seeking a Regional Sales Manager to lead sales efforts for heavy equipment based in Upstate New York. This role oversees a team of sales representatives, provides hands-on coaching and mentoring, and is responsible for driving revenue growth, expanding market share, and strengthening customer relationships.

This is a full-time, Monday–Friday role with significant growth potential, including the opportunity to expand leadership responsibility across a larger regional footprint.

Key Responsibilities:

• Lead and coach a team of sales representatives, including ongoing mentoring.
• Develop and execute regional sales strategies to grow equipment, rentals, parts, and service sales.
• Build and maintain strong relationships with key customers and accounts.
• Oversee high-level accounts and ensure customer satisfaction across the territory.
• Monitor market trends and competitor activity to identify new opportunities.
• Prepare sales forecasts, reports, and pipeline updates using CRM and sales tools.
• Represent the company at trade shows, industry events, and customer meetings.

For more information on this position or the full job description, please contact Shawn Ramirez at Herk & Associates:

ShawnR@herkandassociates.com 

Qualifications

• Previous successful sales management or outside sales experience (heavy equipment strongly preferred).
• Proven leadership skills with experience coaching and developing sales teams.
• Ability to demonstrate and discuss heavy equipment capabilities with customers.
• Strong business development skills with a record of growing sales and market share.
• Proficiency with CRM systems and Microsoft Office; tech-savvy mindset.
• Willingness to travel within the region, including 25–35% overnight travel.
• Valid driver’s license with clean driving record.

Equal Opportunity Employer

All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.