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Position Details & Responsibilities

A growing equipment technology company is seeking an experienced Outside Sales Account Executive for a remote, field-based position focused on developing new business and expanding its customer base. This individual will be responsible for selling GPS tracking, telematics, and connected asset management solutions to businesses in the construction, equipment rental, transportation, fleet, and other equipment-intensive industries.

The ideal candidate is a results-driven sales professional with proven outside sales experience who enjoys prospecting, meeting customers face-to-face, and closing new business. This opportunity is well-suited for a motivated hunter who can independently develop a sales pipeline, build relationships with decision-makers, and demonstrate how technology can improve equipment visibility, utilization, and operational efficiency.

For more information on this position or the full job description, please contact Amie Bowman at Herk & Associates:

AmieB@herkandassociates.com 

Responsibilities

• Develop new business opportunities through outbound prospecting, in-person customer visits, referrals, and industry events.
• Manage the full sales cycle, from initial prospecting and discovery through product demonstrations, proposals, negotiations, and closing.
• Sell GPS tracking, telematics, and asset management technology solutions to equipment rental companies, contractors, fleet operators, and other businesses.
• Conduct regular onsite meetings at customer offices, equipment yards, branches, warehouses, and jobsites.
• Build relationships with business owners, executives, operations managers, fleet managers, and other key decision-makers.
• Identify customer challenges related to equipment tracking, theft prevention, asset utilization, maintenance, and operational efficiency.
• Deliver product demonstrations and presentations tailored to customer needs.
• Develop proposals and communicate the operational and financial benefits of technology solutions.
• Represent the company at trade shows, conferences, and industry networking events.
• Maintain accurate sales activity, pipeline information, and forecasts in the company CRM.
• Collaborate with internal teams to support customer needs and complex sales opportunities.
• Consistently achieve new business revenue goals and maintain a strong pipeline of qualified opportunities.
• Travel approximately 30–50% for customer meetings, prospecting, and industry events.

Qualifications

• 3+ years of B2B sales experience in a quota-carrying Account Executive, Outside Sales, or similar role.
• Proven outside/field sales experience with regular face-to-face customer interaction REQUIRED.
• Demonstrated success generating new business through prospecting, territory development, and in-person selling.
• Experience managing the full sales cycle from lead generation through contract execution.
• Strong ability to build relationships with operational decision-makers and senior executives.
• Experience selling into construction, equipment rental, fleet management, transportation, or other asset-intensive industries preferred.
• Knowledge of GPS tracking, telematics, IoT, SaaS, or equipment technology solutions is a plus.
• Strong presentation, negotiation, communication, and closing skills.
• Experience attending trade shows, conducting onsite customer meetings, and developing new markets.
• Self-motivated, organized, and comfortable independently managing a field-based sales territory.
• Proficiency with CRM systems, preferably HubSpot.
• Strong business acumen with the ability to identify customer challenges and present value-based solutions.
• Willingness to travel 30–50% as needed.