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Position Details & Responsibilities

A well-established heavy construction equipment company is seeking an experienced Sales Representative to cover Eastern and Central Massachusetts. This individual will be responsible for developing new business, building relationships with contractors, and driving equipment sales and rental opportunities throughout the assigned territory.

The ideal candidate has a strong background in construction equipment sales and rentals, particularly with heavy machinery equipment. This position is well-suited for a motivated, hardworking sales professional who enjoys being in the field, developing customer relationships, and independently managing a sales territory.

For additional information about this position, please contact BethAnn Hnat at Herk and Associates.

BHnat@herkandassociates.com 

Responsibilities

• Develop and grow heavy construction equipment sales and rental business throughout Eastern and Central Massachusetts.
• Prospect for new customers and establish relationships with contractors, construction companies, and equipment users.
• Promote and sell heavy construction equipment.
• Identify customer equipment needs and recommend appropriate sales or rental solutions.
• Conduct regular customer visits, jobsite meetings, and equipment evaluations.
• Build and maintain strong relationships with existing customers to generate repeat business.
• Prepare quotes, negotiate pricing, and follow up on sales and rental opportunities.
• Maintain accurate customer records, sales activity, and required documentation.
• Monitor construction activity, market conditions, and competitive opportunities throughout the territory.
• Split time between field sales activities and office responsibilities, including customer follow-up and paperwork.
• Consistently work toward sales goals while providing excellent customer service.

Qualifications

• 5+ years of construction equipment sales experience required.
• Background in heavy construction equipment sales and rentals required.
• Established relationships with contractors and construction industry professionals are a plus.
• Proven ability to prospect, develop new business, and build long-term customer relationships.
• Strong understanding of construction equipment applications and customer needs.
• Excellent communication, negotiation, and relationship-building skills.
• Self-motivated, hardworking, and results-driven with a strong work ethic.
• Strong organizational skills and ability to manage customer contacts, paperwork, and sales follow-up.
• Comfortable working independently and spending significant time in the field.
• Valid driver's license and willingness to travel throughout the assigned territory.