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Position Details & Responsibilities

An established equipment rental organization is seeking an entrepreneurial General Manager in California’s Central Coast region to build and lead a new equipment rental division. This is a high-impact leadership opportunity with full P&L ownership and responsibility for developing the business from the ground up, including its market strategy, fleet, team, operating model, and regional growth plan.

The ideal candidate is a proven equipment rental leader and business builder who combines strategic thinking with hands-on execution. This individual will have the autonomy to shape a growing rental operation while leveraging the resources, customer relationships, and infrastructure of an established organization.

For more information on this position or the full job description, please contact Jessica Rowe at Herk & Associates:

JRowe@herkandassociates.com 

* * Please note that due to the tremendous response to this opportunity, our Executive Recruiter will review your information and reach out if it is determined that your skillset is a match to our client's requirements. * *

Responsibilities

• Build and lead a new construction equipment rental business, establishing the strategy, operating model, team, and growth plan.
• Develop and execute a go-to-market strategy, including target markets, customer segments, pricing, service offerings, and geographic expansion.
• Maintain full P&L ownership with responsibility for budgeting, forecasting, pricing, capital allocation, profitability, and overall financial performance.
• Establish 12- and 24-month revenue plans and develop strategies to achieve growth and profitability targets.
• Build and optimize a construction equipment fleet, including excavators, loaders, lifts, compaction equipment, and related assets.
• Manage fleet utilization, uptime, maintenance, lifecycle planning, and return on invested capital.
• Establish scalable processes for dispatch, equipment inspections, preventive maintenance, repairs, billing, compliance, and customer support.
• Develop relationships with general contractors, subcontractors, public-sector organizations, and other construction equipment customers.
• Identify new business opportunities and develop programs that increase customer retention, fleet utilization, and profitable revenue.
• Recruit, develop, and lead a high-performing rental team with clear expectations and accountability.
• Establish KPIs and use financial, operational, and fleet data to evaluate performance and guide business decisions.
• Identify opportunities for future branch and geographic expansion as the business grows.

Qualifications

• 7+ years of experience in equipment rental, construction services, or a closely related industry.
• 3+ years of direct P&L ownership with responsibility for multi-million-dollar budgets.
• Demonstrated success launching, scaling, or significantly improving a rental operation, business unit, service line, branch network, or regional operation.
• Strong knowledge of construction equipment rental operations, fleet economics, utilization, equipment applications, market pricing, and lifecycle management.
• Experience developing business with contractors and other construction industry customers.
• Ability to use fleet utilization data, forecasts, financial models, and operating KPIs to make strategic business decisions.
• Proven experience recruiting, coaching, developing, and holding teams accountable.
• Strong business development, negotiation, customer relationship, and executive communication skills.
• Entrepreneurial mindset with the ability to build processes and make decisions in a growing operation.
• Bachelor’s degree in Business, Engineering, Supply Chain, or a related field preferred.
• Experience with RentalMan or another rental management platform preferred.
• Multi-state operating or regulatory experience is a plus.
• Valid driver’s license and satisfactory driving record.
• Ability to travel up to 40% to branch locations, customer and project sites, vendor facilities, and industry events.