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Position Details & Responsibilities

A growing North American manufacturer is seeking a Product Demonstration Representative to support customers, dealers, and the sales team across the United States. This is a highly field-based role for someone who understands equipment, enjoys operating machinery, and can confidently demonstrate products in real-world customer applications.

** Location: Remote – Candidates must be based in the Eastern Time Zone, near a major airport with convenient nationwide flight access. **

This position serves as a hands-on product expert, traveling to customer locations to conduct equipment demonstrations for paving and road construction contractors, municipalities, airports, industrial facilities, and infrastructure organizations. The Product Demonstration Representative will work closely with the sales team to showcase equipment capabilities, answer technical questions, and help customers understand how the equipment can improve productivity and reduce operating costs.

This is also an excellent opportunity for an equipment professional who may be interested in transitioning into equipment sales in the future. Previous sales experience is not required; technical knowledge, communication skills, initiative, and a willingness to travel are more important.

Responsibilities

• Conduct hands-on demonstrations of equipment at customer locations throughout the United States.
• Operate equipment in real-world applications to demonstrate performance, maneuverability, productivity, maintenance advantages, and ease of use.
• Partner with sales representatives and dealers during customer demonstrations to help advance equipment sales opportunities.
• Explain equipment features, specifications, applications, maintenance requirements, and competitive advantages to customers.
• Communicate effectively with equipment operators, technicians, fleet managers, public works leaders, contractors, dealers, and business owners.
• Learn the company's complete product lineup and become a trusted technical resource for both customers and the sales organization.
• Provide feedback from demonstrations and customer interactions to sales, product, and leadership teams.
• Support trade shows, industry events, dealer activities, and other product-focused events as needed.
• Maintain demonstration equipment and ensure machines are prepared for customer presentations.
• Work independently from a home office when not traveling.
• Travel extensively throughout the United States, including periods of consecutive travel during peak demonstration seasons.

For more information on this position or the full job description, please contact Shawn Ramirez at Herk & Associates:

ShawnR@herkandassociates.com 

Qualifications

• Experience with construction equipment, municipal equipment, road maintenance equipment, compact equipment, truck-mounted equipment, heavy equipment, or a related industry preferred.
• Hands-on mechanical or equipment operating experience strongly preferred; current or former technicians, PSSRs, product specialists, demonstration representatives, and equipment sales professionals are encouraged to apply.
• Comfortable learning, operating, and demonstrating equipment in front of customers.
• Strong communication and presentation skills with the ability to explain technical information in a practical, easy-to-understand way.
• Customer-focused personality with the confidence to interact with everyone from equipment operators to senior decision-makers.
• Self-motivated, adaptable, and comfortable working independently without daily supervision.
• Willing and able to travel extensively throughout the United States, potentially for extended periods during peak seasons.
• Must reside within the Eastern Time Zone and within reasonable proximity to a major commercial airport.
• Interest in developing a long-term career within equipment sales is a plus.