Contact H&A for Details

Position Details & Responsibilities

A growing OEM is seeking an experienced Regional Sales Manager to lead and develop a team of approximately 10 sales representatives while driving continued sales growth across the region.

This is a fully remote leadership role for a hands-on sales professional who understands equipment sales, enjoys developing people, and can balance team leadership with strategic market development. The Regional Sales Manager will be responsible for sales performance, market share growth, customer relationships, and consistent execution across municipal, contractor, industrial, dealer, and other equipment markets.

** Candidates may be based near an airport in Illinois, Indiana, Minnesota, Wisconsin, Michigan, Ohio, or Pennsylvania  **

Responsibilities

• Lead, coach, and develop a regional team of approximately 10 sales representatives.
• Establish sales goals, performance expectations, and territory strategies to drive revenue and market share growth.
• Work alongside sales representatives to develop new business, strengthen existing accounts, and close key opportunities.
• Support sales efforts with municipalities, contractors, industrial customers, dealers, and other equipment users.
• Provide guidance on equipment demonstrations, customer presentations, proposals, negotiations, and closing strategies.
• Help the team navigate municipal bids, equipment specifications, and public procurement opportunities.
• Monitor individual and regional sales pipelines, CRM activity, forecasts, and key performance metrics.
• Identify underdeveloped markets and create strategies to increase customer penetration and regional coverage.
• Coach representatives on prospecting, territory management, account development, and customer retention.
• Partner with internal teams to ensure strong customer support throughout the sales and ownership lifecycle.
• Monitor competitive activity, customer needs, and market trends to identify opportunities for continued growth.
• Represent the company at trade shows, customer events, sales meetings, and industry functions as needed.

For more information on this position or the full job description, please contact Shawn Ramirez at Herk & Associates:

ShawnR@herkandassociates.com 

Qualifications

• 5+ years of sales experience within heavy equipment, municipal equipment, industrial equipment, construction equipment, or a related industry.
• Previous sales leadership or management experience with a demonstrated ability to coach and develop sales professionals.
• Proven success growing revenue, developing territories, and expanding market share.
• Experience working with municipalities, contractors, dealers, or industrial customers strongly preferred.
• Strong understanding of outside sales, prospecting, pipeline management, forecasting, and account development.
• Experience with equipment demonstrations or technical product presentations preferred.
• Familiarity with municipal bidding or government procurement processes is a plus.
• Strong leadership, communication, presentation, negotiation, and relationship-building skills.
• Self-motivated and comfortable leading a geographically dispersed sales team in a remote environment.
• Proficiency with CRM systems and Microsoft Office.
• Valid driver's license and willingness to travel throughout the region as needed.