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Position Details & Responsibilities

A growing construction equipment dealership is seeking a Territory Sales Representative to manage and expand an established territory throughout the Greater Austin area. This is a field-based role focused on developing new business, growing existing accounts, and helping customers find the right equipment solutions for their operations.

This opportunity is ideal for a motivated sales professional who enjoys building relationships, managing their own territory, and operating with a high degree of autonomy. The successful candidate will be responsible for selling new and used equipment, generating rental business, and serving as a trusted advisor to customers throughout the territory.

With a strong equipment lineup, multiple branch locations for inventory support, and a reputation for exceptional service after the sale, this role offers significant earning potential for the right individual.

Responsibilities

• Manage and grow an established territory throughout the Greater Austin region
• Maintain and develop relationships with existing customers while aggressively pursuing new business opportunities
• Sell new and used construction equipment across multiple product lines
• Generate equipment rental revenue through existing and prospective customers
• Conduct regular customer visits, jobsite visits, and equipment demonstrations
• Identify customer needs and recommend equipment solutions that improve productivity and profitability
• Serve as the primary point of contact for customers throughout the sales process
• Assist customers with service, parts, warranty, and operational concerns by coordinating with internal departments
• Work closely with sales, rental, service, and parts teams to ensure exceptional customer support
• Maintain accurate customer records, sales activity, and opportunity tracking
• Represent the company professionally within the territory and industry
• Build long-term customer relationships that drive repeat business and market share growth

For more information on this position, please contact Amy Bighorse at Herk & Associates:

AmyB@herkandassociates.com 

Qualifications

• Heavy equipment sales experience required
• Proven outside sales experience managing a territory and developing new business
• Experience selling construction equipment, yellow iron, equipment rentals, trench safety products, fuel services, or related solutions preferred
• Construction equipment dealership experience strongly preferred
• Knowledge of road construction, municipalities, counties, contractors, or infrastructure-related markets is a plus
• Strong prospecting, relationship-building, and closing skills
• Self-motivated with an entrepreneurial mindset and the ability to work independently
• Strong communication, negotiation, and customer service skills
• Ability to manage a large territory and prioritize opportunities effectively
• Positive attitude with a team-oriented approach to business
• Valid driver's license required