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Product Marketing Manager - Savannah, Atlanta, Dallas, or Nashville H&A Recruiter

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Position Details & Responsibilities

Herk & Associates is recruiting a Product Marketing Manager for one of the leading Construction Equipment OEMs in world. This position can be headquartered out of Savannah, GA, Atlanta, GA, Nashville, TN, or Dallas, TX.

Purpose: This position is responsible for construction equipment product development, pricing, training, market strategy and marketing communications to support the growth of the product line’s sales volume in North America. The Product Marketing Manager will also have responsibility for leading a team of product specialists.

Major Tasks, Responsibilities & Key Accountabilities

  • Provide target product specifications and product features for completion of current and future product development 
  • Define overall strategy, product roadmap, and technical/feature specs for new products based on long-term product vision, user needs, technical and market trends, and platform capabilities
  • Develop compelling audience-specific messages and tools (videos, customer success stories, presentations, demos, "how to" guides, etc.), to be used on the web, events, and in campaigns
  • Provide ongoing product support to dealer and direct sales teams
  • Gather comprehensive voice of customer analysis to support product development activities
  • Coordinate product development activities with engineering teams 
  • Track and communicate competitor product activity and product trends to division and regional sales teams
  • Identify new market opportunities and develop new and/or improved products to satisfy any market gaps
  • Create and conduct sales training seminars and demonstrations
  • Coordinate with the Marketing Department to create marketing materials


  • BA in Business, B. Engineering or similar
  • 5+ years sales, product marketing, engineering and/or customer support experience in the industry or similar
  • Background in off highway machinery (construction preferred)
  • Proven success in analyzing and forecasting trends
  • Strong relationship management skills
  • Solid interpersonal and communication skills; written, verbal, and listening
  • Ability to effectively manage and maintain peer and business relationships with a high degree of integrity and trust
  • Ability to motivate others and drive for results
  • Individual should be a self-starter and internally motivated
  • Effective project management skills
  • Ability to understand and analyze business requirements and convert them into marketing specifications and solutions

For more information on this position or the full job description, please contact Meredith Vachon at Herk & Associates: 



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