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Product & Dealer Marketing Manager H&A Recruiter

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Position Details & Responsibilities

Herk and Associates has been retained to recruit a Product & Dealer Marketing Manager for a leading Construction Equipment OEM. 

This position is located in Georgia, and does require travel averaging 25%.

The Product & Dealer Marketing Manager will ensure that the proper marketing activities are in place to promote dealer growth, brand awareness, product introductions and enhancements in the marketplace.


Role & Responsibility

•    Ensure proper branding at dealers
•    Support local dealer & trade show events (open house, etc.)
•    Participate in regional association meetings 
•    Manage Voice of the Channel and Voice of the Customer
•    Support and arrange for customer visits (dealer site visits) when required
•    Manage demo fleet & follow up reporting
•    Support local aftermarket events/meetings
•    Participate in the creation of the marketing plan





Job Requirements:

•    Good understanding of the distribution model via dealers (B2B).
•    Strong business acumen, solutions oriented
•    Budget management experience
•    Open communication, analytical thinker, well organized, fact-based decision making

Knowledge of CE distribution channels, Extensive Project Management experience. Must have experience working with Media for both digital and print publications.

Bachelor`s Degree required. 

For full job description and to be considered for this role, please contact Amy Bighorse:



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