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Marketing Manager H&A Recruiter

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Position Details & Responsibilities

Herk & Associates is recruiting a Marketing Manager for an Alpine Equipment Manufacturer. This role will be a mix of remote/onsite in one of the following locations: Reno, Nevada, Salt Lake City, Utah, Grand Junction, Colorado, or Gilmanton, New Hampshire. 

The Alpine Marketing Manager will be primarily responsible for coordinating and implementing the marketing activities for snow groomers.

Responsibilities:

  • Coordinating and implementing marketing activities including newsletters, press releases, advertisements in trade magazines, online advertising, social media content development, management and development of merchandizing material, event organization, sponsoring organization, full budget responsibility 
  • Developing strategies and tactics to increase the effectiveness of campaigns; helping to achieve set KPIs
  • Tracking the effectiveness of campaigns/projects based on agreed KPIs and making final reports Working closely with Head of Marketing and team members to develop strategy for North American market
  • Documenting projects following project management principles including but not limited to: briefing documents, stakeholder analysis, task management
  • Responsible for setting yearly budget together with the Head of Marketing and maintaining resource allocation within budget limits
  • Driving collaboration with the stakeholders and leveraging the proper internal processes

Qualifications

  • University degree in marketing, business administration or relevant role
  • At least 8 years in a marketing manager role, preferably in a comparable position whereby all marketing activities have been in an individual contributor capacity
  • Experienced and comfortable with working operatively in all aspects of marketing activities
  • Excellent project management skills
  • Strong problem-solving ability, including metrics-driven thinking
  • Proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns
  • Ready and able to travel to all regions of North America and occasionally to Europe
  • Ability to speak French is a bonus

For more information on this position, please contact Meredith Vachon at Herk & Associates: 

meredithv@herkandassociates.com

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