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Construction Equipment Salesperson Direct Hire

Lawrence Companies, Inc.

Lawrence Companies, Inc. Logo

Position Details & Responsibilities


Lawrence Companies, Inc., headquartered in Roanoke, Virginia, is a 100% employee-owned service-based business with over 400 employees and 150 independent contractors focused on four primary business divisions:  Household Goods Moving and Storage, Truckload and Flatbed Freight, Case Dealership, and Truck Bodies.  Our Case Dealership joined the Lawrence family of businesses in 2003, under the name of Lawrence Equipment.  Now there are 5 Case locations in Virginia including Roanoke, Waynesboro, Bridgewater, Suffolk, and Ashland.  Offering Construction and Agricultural equipment, our Case division continues to grow.

In all of its business divisions, Lawrence has developed an outstanding reputation for speed, reliability, quality of service, and best value. Success at Lawrence is due to the relationships built with clients, results-driven performance, and open lines of communication. The company offers an enthusiastic, passionate, value-driven, team-oriented culture. 

Position Summary:

The Equipment Salesperson reports to the Sales Manager and is responsible for generating new revenue in retail equipment sales, services with existing Lawrence customers, as well as identifying and securing new sales opportunities within the assigned territory. 

The ideal candidate will have previous construction equipment sales experience with an ability to identify potential customers, identify customer needs, assess interest, and explain all products/options available.


 Essential Job Requirements

  • Answer customer questions about products, prices, availability, product uses, and credit terms
  • Recommend products to customers, based on customers` needs and interests
  • Contact regular and prospective customers to demonstrate products, explain product features, and solicit orders
  • Estimate or quote prices, credit or contract terms, warranties, and delivery dates
  • Prepare estimates and bids that meet specific customer needs
  • Prepare and execute municipal bids
  • Provide customers with product samples via equipment demonstrations, loaner equipment and catalogs
  • Identify prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences
  • Monitor market conditions, product innovations, and competitors` products, prices, and sales
  • Negotiate details of contracts and payments, and prepare sales contracts and order forms


  • Bachelor’s degree or equivalent years of industry experience
  • Previous heavy equipment sales experience required
  • Excellent written and oral communication skills
  • Proficiency in Microsoft Word, Excel, and other business software applications


  • Competitive salary
  • Medical, dental, life and disability insurance, flexible spending account, and short term and long term disability
  • 401k retirement savings plan, paid vacation, and employee stock ownership plan
  • Extensive wellness program with annual reimbursement opportunities

Lawrence Companies is an Equal Opportunity Employer: Minority/Female/Veteran/Disabled 

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