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Business Development Manager Direct Hire

Business Development Sales Manager for LiuGong North America

Position Details & Responsibilities

Location: Katy, TX

Reports to: VP of Sales

LiuGong Construction is looking for a seasoned Business Development Sales Manager (US and Canada) to join our fast-growing construction equipment team located in Katy, TX.  LiuGong North America, a subsidiary of Guangxi Liugong Machinery Co, LTD., is located in Katy, Texas, and globally headquartered in China. LiuGong manufactures heavy construction machinery and forklifts for material handling.   Sponsorship is not offered.

What is this role about?

The primary role of the Business Development Manager is to prospect for new dealers by networking, cold calling, advertising or other means of generating interest from potential dealers. They must then plan persuasive approaches and pitches that will convince potential dealers to do business with LiuGong NA.  The successful candidate will be motivated, a self-starter, goal oriented, and work well in a team environment.

Major Responsibilities

Applicants must be personable, strategic minded and have Dealer development experience in the construction industry,

  • Manages and executes the Dealer development process to include networking, prospecting, qualifying, interviewing, contract negotiation and proposal strategy to generate interest in becoming a Dealer;
  • Identifies new Dealer/business opportunities to grow sales and develop new market segments that complement the company’s mission and goals;
  • Builds and works a large sales pipeline through cold call activity and networking;
  • Meets with prospectives to determine interest level and qualifications to become a LiuGong Dealer;
  • Dealer/Contract development and execution by proactively identifying business opportunities, developing, negotiating and closing new dealers;
  • Develops and maintains new dealer development planning program that provides business leaders with measurable goals, objectives, strategies, tactics, programs, and other pertinent information on perspective new dealers;
  • Works closely with the Sales Management, Product Managers and Territory Managers to develop regions and manages handover of new dealers to Territory Managers;
  • Participation in trade association meetings and represents the company to promote the LiuGong name and products;
  • Builds relationships with dealers in the territory to maximize the dealer success in the areas of sales, service, parts and rental for the contracted product;
  • Create and execute action plans to meet product goals, sales goals and strategies established by management;
  • Provide assistance to product support team to resolve field issues;
  • Manage the prospecting and appointment of new dealers in the territory
    • Analyze open territories;
    • Narrow focus and request business plans from top candidates
    • Responsible for coordinating all new dealer launch activities
  • Marketing responsibilities as required.
  • Extensive travel is required.


  • Bachelor of Science degree in Business, Industrial Distribution or related field
  • Knowledge of business principles and concepts
  • Minimum 3 years-experience in business development, sales or marketing field required
  • Proficient in English (written and oral); Strong written, verbal, presentation, and interpersonal communication skills
  • Strong knowledge of Microsoft Office

LiuGong offers the following benefits:

  • Benefits - Medical, dental, vision and life insurance packages offered. LGNA pays 100% medical, dental and vision insurance for employee only.
  • Vacation: 14 days of Paid Time Off (PTO), as per company policy.
  • Holidays: 10 paid holidays a year, in accordance to company policy.
  • Retirement: Participation in company’s 401(K) plan, up to 3% match, in accordance to policy.
  • Tools: Company provided cell phone and laptop
  • Compensation: Competitive salary


To perform the job successfully, an individual should demonstrate the following competencies:

Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs work flows and procedures.

Job Knowledge - Competent in required job skills and knowledge of heavy mechanical, electrical and hydraulic theory; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.

Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with complex topics.

Customer Service - Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.

Communications - Expresses ideas and thoughts verbally in a proficient manner; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.

Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.

Quality Management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.

Personal Appearance - Dresses appropriately for position; keeps self well groomed.

Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.

Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.

Certificates, Licenses, Registrations Current drivers` license.

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. See job description for complete list

Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly exposed to moving mechanical parts. The employee is occasionally exposed to wet and/or humid conditions; fumes or airborne particles and outside weather conditions. The noise level in the work environment is usually loud.

See job description for complete list


The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

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