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VP of Sales / Director of Sales Direct Hire

LiuGong North America.

Position Details & Responsibilities

Location: Katy, TX

Reports to: President

LiuGong Construction is looking for a seasoned VP OF SALES / DIRECTOR OF SALES (US and Canada) to join our fast-growing construction equipment team located in Katy, TX.  LiuGong North America, a subsidiary of Guangxi Liugong Machinery Co, LTD., is located in Katy, Texas, and globally headquartered in China. LiuGong manufactures heavy construction machinery and forklifts for material handling.   Sponsorship is not offered. 

We seek an experienced sales management candidate within the construction equipment industry to lead Liugong’s sales team.  You must have experience managing and developing a sales team within the construction equipment industry.  

The ideal candidate will possess the follow:

  • 15-20 years of experience in the heavy equipment construction equipment sales and operations area; and
  • Has held the position of Director of Sales or Regional Sales for at least 3 – 5 years within heavy equipment construction equipment sales.

Major Responsibilities:

This position manages support functions essential to sales force productivity. These include key performance indicator optimization, planning, reporting, quota setting, sales process optimization, sales job design, sales training, sales program implementation, and the selection of sales force talent. The VP of Sales / Director of Sales will work closely with internal and external stakeholders to ensure the appropriate objectives and priorities are enabled within the sales organization supported. This position is responsible for new dealer development and existing dealer development for assigned region.

This includes direct end-user customer sales calls with dealership sales team.  Other duties include, but not limited to:

Job Requirements/Responsibilities:

Management of all dealers in the territory

  • Build relationships and manage all dealers in territory to maximize the dealer success in the areas of sales, service, parts and rental for the contracted product
  • Provide sales leadership to dealer sales teams
  • Manage channel conflict and resolution for underperforming dealers
  • Create and execute action plans to meet product goals, sales goals and strategies established by management
  • Manage discretionary retail funds to generate and close retail sales
  • Supply reports to management and dealer partners outlining positives and negatives as well as operational issues
  • Support growth of new product entries
  • Provide assistance to product support team to resolve field issues
  • Develop and grow sales to distribution, Independent Rental Industry and National Accounts for all products
  • Suggest proactive solutions to the equipment acquisition and remarketing process
  • Direct field support activities and resolve all issues and disputes
  • Execute sales strategies to promote and facilitate sales to independent dealers
  • Work with dealers to ensure they have the inventory needed to achieve goals through pipeline management
  • Protect company assets and assist in the collection of past-due accounts as required
  • Manage the prospecting and appointment of new dealers in the territory
    • Analyze open territories
    • Interview dealer candidates and review company presentation
    • Narrow focus and request business plans
    • Review submitted business plans with Director of Sales and select the best candidate for territory
    • Manage the prospecting and appointment of new dealers in the territory
    • Develop initial stock order with dealer candidate and ensure all information is submitted to be reviewed and approved by Director of Sales
    • Responsible for coordinating all new dealer launch activities
    • Developing and executing equipment training plan
  • Develop and maintain product knowledge and application expertise
  • Provide assistance to the product support team to resolve field issues
  • Assist with national and regional trade shows to support sales and the development of wholesale and retail marketing programs
  • Extensive travel is required.


  • Bachelor of Science degree in Business, Industrial Distribution or related field
  • Knowledge of business principles and concepts
  • Minimum 5 years-experience in sales field
  • Proficient in English (written and oral); Strong written, verbal, presentation, and interpersonal communication skills
  • Working knowledge of Microsoft Office

LiuGong offers the following benefits:

  • Benefits - Medical, dental, vision and life insurance packages offered. LGNA pays 100% medical, dental and vision insurance for employee only. Coverage begins first of the month following 30 days from your start date.
  • Vacation: 19 days of Paid Time Off (PTO), as per company policy.
  • Holidays: 10 paid holidays a year, in accordance to company policy.
  • Retirement: Participation in company’s 401(K) plan, in accordance to company policy.
  • Tools: Company provided cell phone and laptop
  • Compensation: Competitive salary


To perform the job successfully, an individual should demonstrate the following competencies:

Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data; designs work flows and procedures.

Job Knowledge - Competent in required job skills and knowledge of heavy mechanical, electrical and hydraulic theory; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.

Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with complex topics.

Customer Service - Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.

Communications - Expresses ideas and thoughts verbally in a proficient manner; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.

Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; offers assistance and support to co-workers; works cooperatively in group situations; works actively to resolve conflicts.

Quality Management - Looks for ways to improve and promote quality; demonstrates accuracy and thoroughness.

Personal Appearance - Dresses appropriately for position; keeps self well groomed.

Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.

Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.

Certificates, Licenses, Registrations Current drivers' license.

Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. See job description for complete list

Work Environment The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly exposed to moving mechanical parts. The employee is occasionally exposed to wet and/or humid conditions; fumes or airborne particles and outside weather conditions. The noise level in the work environment is usually loud.

See job description for complete list


The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

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