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Regional Sales Manager Direct Hire

Romco Equipment Co.

Position Details & Responsibilities

Our customers are the people who build Texas and we're proud to help them get the job done. ROMCO EQUIPMENT COMPANY has supported the biggest names in the Texas construction and mining industries by filling their heavy equipment needs since 1961.

Job Purpose

The Regional Sales Manager is primarily responsible to grow and increase profitable sales and rentals for GPE products for the region.


Essential Functions and Responsibilities

  • Manage Sales Representatives within region
  • Manage Sales coordinator
  • Develop market based pricing on both equipment and rentals for the Sales Representatives 
  • Assist in locating equipment and attachments within ROMCO and Manufacturers
  • Become proficient on product feature, benefits and applications
  • Actively monitor and develop use of SALESFORCE with Sales Reps and Management
  • Develop territory for Equipment sales and rentals for market coverage, share and profitability
  • Evaluate Sales Reps for performance and share
  • Assist with determining priority of equipment make ready and repairs
  • Review pricing, programs, sales status with Regional Manager and VP of Sales
  • Help identify new markets and analyze region capability
  • Develop product competence to assist Region Sales reps.
  • Develop major and key accounts relationships in region
  • Coordinate and evaluate required training of Region Sales Reps.


Knowledge, Skill, and Ability Requirements

  • Organizational – organize/prioritize tasks and maintain attention to detail
  • Leadership – possess well-developed leadership skills
  • Communication – demonstrate excellent verbal and written communication skills
  • Customer Service -  experienced in providing high-level service
  • Relationship Building - ability to work well with other employees, customers and vendors
  • Problem Solving – handle multiple duties simultaneously and exhibit initiative
  • Clerical - touch typing, filing, data entry, excel, e-mail, fax


Education and Experience

  • Bachelor’s Degree preferred or equivalent combination of education, experience and training
  • Minimum of 5 years sales management experience required, preferably in the heavy equipment industry

Working Conditions and Additional Requirements

Requirements are office and field based. Office hours are from 8:00am to 5:00pm with occasional needs outside standard business hours to accommodate meetings, training and projects. Some travel may be required. 


This job description is intended to convey information essential to understanding the scope of the position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position.

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