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Outside Sales Direct Hire

Witch Equipment Co. Inc. (Ditch Witch)

Witch Equipment Co. Inc. (Ditch Witch) Logo

Position Details & Responsibilities

Seeking a multi-task oriented, multi-faceted outside sales representative that will be able to achieve individual success while contributing to and maintaining their role amongst an organizational TEAM.  For over 55 years and three generations, Witch Equipment Co. Inc. has been established as a leader of Ditch Witch® construction equipment in the North Central Texas market.   Witch Equipment Company desires someone that reflects our aggressive and winning attitude in a competitive industry by recording a good closing record and creating customer loyalty through outstanding service.


  • Selling and Leasing New and Used Construction Equipment, plus the Parts & Service associated with it
  • Possess the self-discipline and motivation to manage and grow a sales territory using organizational skills and efficient sales techniques by calling on existing, new, and competitive customers in Underground Construction - consistently building a database
  • Quoting and negotiating prices and credit terms; preparing contracts and recording closing orders.  Understand the vital role that financing plays in equipment sales
  • Growing and developing customer relationships and loyalty to increase market share
  • Qualifying a customer's needs and applications, as well as financial capacity
  • Meeting or exceeding Company targets for units, dollars and gross profit
  • Define account strategy and own the account plan. Prepare action plans and schedules to identify specific targets
  • Show the ability to problem solve and overcome objections by creating ideas that help the customer and/or the company
  • Providing on-site expertise for demonstrations, machine inspections, and technical support - Tow & Show!
  • Attain thorough knowledge of our product and the competition's
  • Providing status reports to sales manager – Prospects, Calls, Goals, Market Conditions, and Lost Sales
  • Evaluate Trade-Ins, and have a good feel for Market Value
  • Knowledge of the utility Industry and its installations is preferred (Ex. Trenching, Directional Drilling, etc.)
  • Good Equipment Operator Skills, Mechanical Inclination, and Spanish-speaking are assets, but not required
  • Possess a strong work ethic with a matching willingness to grow and succeed throughout your career
  • Be Charismatic; Professional in Appearance & Delivery – both written & verbal; A Good Judge of Character with the ability to read people and certain situations; Competitive
  • Maintain a keen sense of commitment to the company, customer, and self



  • Must uphold and exhibit strong moral and ethical conduct – Honesty & Integrity are paramount
  • Strong business acumen and PC proficiency required, particularly in MS Office applications
  • Must have excellent communication skills
  • Class A CDL must be attained (Can be acquired during Training)

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